Joanne Morreale is Assistant Professor of Speech Communication at Northeastern University. Morreale gives insight into the increasingly prevalent use of television to create a political reality.

Stock Illustration by tashatuvango 5 / 160 Welcome To Your New Life Concept Stock Illustration by Nevenova 3 / 67 Brick wall construction of new house Drawing by LoopAll 37 / 6,165 Happy New Year 2014 Clipart by Tatiana53 5 / 367 new. Framing, ideology, myth, and visual cliche are analytic tools used to deconstruct the film the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. New Beginning Drawing by mary981 5 / 551 Road Sign with words New Beginning Stock Illustration by quka 4 / 128 Every Day is a New Beginning. The author examines the film as a cultural text and as an effective political tool. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention its form was a hybrid documentary and advertisement it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan.

The film was a landmark in the art of political filmmaking. This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film.